Japan, the Land of the Setting Sun
In Japan, over 65s represent 27% of the current population. Japan is going through an unprecedented shift, facing major social and economic challenges. Japanese society is being reinvented; therapeutic robots are dedicated to the elderly and senior job opportunities are created to compensate for the lack of labour force; inventive and innovative marketing and business are set up and community houses are established to recreate social ties. The objective is to put an end to discrimination and drastically change the way the elderly are perceived, too often considered as a burden on society, in order to face society’s major transformations.